A fact deduced by marketers is that the best marketing doesn’t feel like marketing at all. Whether you’re leveraging an influencer or a celebrity for a marketing campaign, it’s vital that you find a way to market authentically. With multiple tools, platforms and techniques to build loyalty for your product, endorsements still remain the most commonly used strategies.
Celebrity endorsements have been around for decades and something most businesses tend to take without pre-empting the feasibility for their brand. For an entrepreneur looking to spend on a celebrity promotion, the most significant question remains: Will my real customer associate with a celebrity and buy my product or service? If Yes, how do I leverage celebrities and influencers to boost sales?
Preeta Sukhtankar, Founder of TheLabelLife, believes “If a brand is not talking to you directly and does not respond to you directly there’s a problem with the brand. Having said that, one should list down what their brand stands for and what are the kind of things that appeal to their audience”.
Further, authenticity and alignment of personal values with your brand are key to deciding ‘who’ should represent it. “The key is authenticity. Celebrities and influencers that work really well are the ones that are authentic about what they are promoting”, says Malini Agarwal, Founder & Blogger-in-Chief of MissMalini.com.
On this special episode of #BuildingItUp with Bertelsmann, hear two accomplished and dynamic women- Malini Agarwal and Preeta Sukhtankar, who aced celebrity power for their business and crushed the stereotypes with their phenomenal success.