Stories are an essential part of our day-to-day communications and an effective story-telling has the potential to breathe life into your brand. Apart from helping shape how people view you, a powerful story can create legacies, generate profit and help win loyalty of audiences. Simply put, it’s an asset that your business must create keeping in mind your product, customers, … Read More
Episodes
Deep Kalra on Scaling-up your start-up: It’s all about the Product-Market-Fit
Starting a start-up has never been easier, but building it up into an iconic brand is harder than ever. As a start-up founder aiming to take your start-up from 10 to 100, you can definitely relate to this! But what often gets lost is the fact that behind every successful start-up, exists a fair share of research, trial-and-error, and even … Read More
Pankaj Makkar on Building it Up from 10 to 100: Are you ready?
When an organization grows from 10 to 100, how to scale communication, team & culture along with it? While there’s a lot of knowledge out there on what to do in the early stages of a company, there’s little on taking the next big step such as hiring, product management, funding or raising money, among others. In this episode of … Read More