Starting a start-up has never been easier, but building it up into an iconic brand is harder than ever. As a start-up founder aiming to take your start-up from 10 to 100, you can definitely relate to this! But what often gets lost is the fact that behind every successful start-up, exists a fair share of research, trial-and-error, and even failed attempts. Even the most iconic start-ups of our times began with concepts that were new to the industry and the product that had few or even no takers in the beginning. But what determined their success was a close correlation between the product, team and market, believes the guest on this podcast. Deep Kalra, the man behind India’s largest travel website shares how he created, grew and perfected a product in the market where no-one bought online. He share how to go about building the right product, what to do when a competitor enters the market with a tried and tested discount play, what should the team that’s scaling the magical product look like? Deep Kalra talks candidly about his decade-long internet journey and his greatest regrets- on this episode of Building it up!