Episodes

Ankur Warikoo on Conversations that Matter: an Entrepreneur’s perspective

Ankur Warikoo on Conversations that Matter: an Entrepreneur’s perspective

 
 
00:00 / 16:58
 
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As season one comes to an end Ankur Warikoo, our host and the Co-Founder & CEO of nearbuy.com, shares his top takeaways from the extremely insightful and brutally honest conversations with some of the finest leaders from across the world. From building great products that sell themselves to using storytelling to engage with stakeholders and founding the right culture, Ankur … Read More

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Miss Malini & Preeta Sukhtankar on Celebrity Endorsements : Associate, Communicate and Win

Miss Malini & Preeta Sukhtankar on Celebrity Endorsements : Associate, Communicate and Win

 
 
00:00 / 23:23
 
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A fact deduced by marketers is that the best marketing doesn’t feel like marketing at all. Whether you’re leveraging an influencer or a celebrity for a marketing campaign, it’s vital that you find a way to market authentically. With multiple tools, platforms and techniques to build loyalty for your product, endorsements still remain the most commonly used strategies. Celebrity endorsements … Read More

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Ashwin Damera on Going Global: Scaling your startup to new geographies

Ashwin Damera on Going Global: Scaling your startup to new geographies

 
 
00:00 / 25:11
 
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In an industry where a large number of companies are attempting to use technology to deliver high quality education to students worldwide, championing educational outreach and expanding globally is a mighty task to achieve. Then how did Eruditus – an online education company offering executive education programs, become one of the first edtech startup from India to go global? What … Read More

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Hitesh Oberoi on building a winning sales team

Hitesh Oberoi on building a winning sales team

 
 
00:00 / 26:37
 
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Putting in place an elaborate sales channel, training an army of dealers and distributors, and executing an aggressive marketing strategy has been customary to several leading companies. However, in industries challenged with fierce competition and volume-driven topline, how can startups put together the most effective sales strategy for their business? “There is no science or logic behind sales, it is … Read More

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Shradha Sharma on effective content marketing strategy for building your startup brand

Shradha Sharma on effective content marketing strategy for building your startup brand

 
 
00:00 / 18:57
 
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An effective brand story is an authentic narrative with a strategic message that expresses why a brand exists, what it stands for and why consumers should choose it. Every Company has a story to tell – either the one that incubated it or the one that inspired its growth. Yet until early 2000s, most of these stories of Indian startups … Read More

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Prasenjit Bhattacharya on defining the DNA of your company

Prasenjit Bhattacharya on defining the DNA of your company

 
 
00:00 / 21:12
 
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Every brand needs to invest in finding and implementing its DNA and core values if they want to remain great. In today’s dynamic customer-driven marketplace, businesses need thoughtful investment into defining their company’s mission to retain their relevance, value, and vitality. But often when founders have dozens of competing priorities, defining this DNA and core value usually takes a backseat … Read More

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Kunal Shah on Being an Entrepreneur in India

Kunal Shah on Being an Entrepreneur in India

 
 
00:00 / 23:51
 
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Over 90% of Indian startups fail within 5 years of inception. What mistakes are these startups making? While some say that ‘premature scaling’ is perhaps, the number one cause, our speaker on this podcast feels the problem lies in the basic foundation of the startup & insufficent understanding of the market. “Startups in India are so good at creating solutions, … Read More

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Ashwin Ajila and Pankaj Bansal on the big billion opportunity of solving India’s employability problem

Ashwin Ajila and Pankaj Bansal on the big billion opportunity of solving India’s employability problem

 
 
00:00 / 29:00
 
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While globally there is a large scale fear that automation will replace jobs and humans, India- the country with world’s largest youth population- has a bigger problem, that of employability. For far too long, the traditional education system and regulations haven’t kept up with the fast-changing business needs, thereby making graduates less employable. With some promising startups coming-up in the … Read More

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Alok Kejriwal on acing consumer engagement in an over-marketed world

Alok Kejriwal on acing consumer engagement in an over-marketed world

 
 
00:00 / 22:19
 
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170 million app downloads, 85% business outside India and 0 marketing spend. Our guest in this episode of Building it up has made these astronomical numbers true for his start-up. With a razor-focus on creating businesses that weigh high on the ‘engagement’, he has built, scaled and sold three successful companies in India & abroad. How did he do it? … Read More

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Annabelle Long on China’s fierce start-up ecosystem, and what’s in it for Indian entrepreneurs

Annabelle Long on China’s fierce start-up ecosystem, and what’s in it for Indian entrepreneurs

 
 
00:00 / 28:06
 
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‘Copy to China’ is history and the roaring success of companies such as Xiaomi, WeChat, Alibaba, Baidu (and many more) narrates a story of grit, creative thinking and the ability to adapt to local geographies. It also speaks volumes of China’s determination to ‘outlast all competition’. As our guest on this episode is the woman responsible for 20 exits, 8 … Read More

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