Episodes

Shradha Sharma on effective content marketing strategy for building your startup brand

Shradha Sharma on effective content marketing strategy for building your startup brand

 
 
00:00 / 18:57
 
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An effective brand story is an authentic narrative with a strategic message that expresses why a brand exists, what it stands for and why consumers should choose it. Every Company has a story to tell – either the one that incubated it or the one that inspired its growth. Yet until early 2000s, most of these stories of Indian startups … Read More

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Prasenjit Bhattacharya on defining the DNA of your company

Prasenjit Bhattacharya on defining the DNA of your company

 
 
00:00 / 21:12
 
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Every brand needs to invest in finding and implementing its DNA and core values if they want to remain great. In today’s dynamic customer-driven marketplace, businesses need thoughtful investment into defining their company’s mission to retain their relevance, value, and vitality. But often when founders have dozens of competing priorities, defining this DNA and core value usually takes a backseat … Read More

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Kunal Shah on Being an Entrepreneur in India

Kunal Shah on Being an Entrepreneur in India

 
 
00:00 / 23:51
 
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Over 90% of Indian startups fail within 5 years of inception. What mistakes are these startups making? While some say that ‘premature scaling’ is perhaps, the number one cause, our speaker on this podcast feels the problem lies in the basic foundation of the startup & insufficent understanding of the market. “Startups in India are so good at creating solutions, … Read More

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Ashwin Ajila and Pankaj Bansal on the big billion opportunity of solving India’s employability problem

Ashwin Ajila and Pankaj Bansal on the big billion opportunity of solving India’s employability problem

 
 
00:00 / 29:00
 
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While globally there is a large scale fear that automation will replace jobs and humans, India- the country with world’s largest youth population- has a bigger problem, that of employability. For far too long, the traditional education system and regulations haven’t kept up with the fast-changing business needs, thereby making graduates less employable. With some promising startups coming-up in the … Read More

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Alok Kejriwal on acing consumer engagement in an over-marketed world

Alok Kejriwal on acing consumer engagement in an over-marketed world

 
 
00:00 / 22:19
 
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170 million app downloads, 85% business outside India and 0 marketing spend. Our guest in this episode of Building it up has made these astronomical numbers true for his start-up. With a razor-focus on creating businesses that weigh high on the ‘engagement’, he has built, scaled and sold three successful companies in India & abroad. How did he do it? … Read More

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Annabelle Long on China’s fierce start-up ecosystem, and what’s in it for Indian entrepreneurs

Annabelle Long on China’s fierce start-up ecosystem, and what’s in it for Indian entrepreneurs

 
 
00:00 / 28:06
 
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‘Copy to China’ is history and the roaring success of companies such as Xiaomi, WeChat, Alibaba, Baidu (and many more) narrates a story of grit, creative thinking and the ability to adapt to local geographies. It also speaks volumes of China’s determination to ‘outlast all competition’. As our guest on this episode is the woman responsible for 20 exits, 8 … Read More

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Sanjeev Bikhchandani on Decoding IPO story: When, How and Where?

Sanjeev Bikhchandani on Decoding IPO story: When, How and Where?

 
 
00:00 / 14:35
 
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In an environment where funding comes fairly easy, IPO remains the gold standard of recognition for a company coming of age. But even after being home to various billion dollar companies, Indian startup ecosystem is yet to mature as compared to its peers in the west. So what’s holding back Indian ventures from going public? Is it the slow, arduous … Read More

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Shernaz Daver on Why every business needs powerful storytelling to scale

Shernaz Daver on Why every business needs powerful storytelling to scale

 
 
00:00 / 32:29
 
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Stories are an essential part of our day-to-day communications and an effective story-telling has the potential to breathe life into your brand. Apart from helping shape how people view you, a powerful story can create legacies, generate profit and help win loyalty of audiences. Simply put, it’s an asset that your business must create keeping in mind your product, customers, … Read More

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Deep Kalra on Scaling-up your start-up: It’s all about the Product-Market-Fit

Deep Kalra on Scaling-up your start-up: It’s all about the Product-Market-Fit

 
 
00:00 / 24:01
 
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Starting a start-up has never been easier, but building it up into an iconic brand is harder than ever. As a start-up founder aiming to take your start-up from 10 to 100, you can definitely relate to this! But what often gets lost is the fact that behind every successful start-up, exists a fair share of research, trial-and-error, and even … Read More

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Pankaj Makkar on Building it Up from 10 to 100: Are you ready?

Pankaj Makkar on Building it Up from 10 to 100: Are you ready?

 
 
00:00 / 24:14
 
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When an organization grows from 10 to 100, how to scale communication, team & culture along with it? While there’s a lot of knowledge out there on what to do in the early stages of a company, there’s little on taking the next big step such as hiring, product management, funding or raising money, among others. In this episode of … Read More

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