Episodes

Ambareesh Murty on critical business decisions: Moving from online to omni-channel

Ambareesh Murty on critical business decisions: Moving from online to omni-channel

 
 
00:00 / 20:18
 
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According to Harvard Business Review, only 7% of customers are online-only shoppers and 73% are omni-channel customers. Clearly, a good looking e-commerce site is not enough anymore. Ambareesh Murty, Co-founder and CEO of Pepperfry, shares how he navigated through some of the most critical business decisions on omni-channel strategy, franchise model and advertising on television, etc. Why consumer categories like … Read More

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Anand Jain on building a successful global SAAS business and pricing it right

Anand Jain on building a successful global SAAS business and pricing it right

 
 
00:00 / 24:58
 
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“Why is there so much spam in the world!?”  In the process of answering this question, CleverTap grew from being a group of engineers tinkering code, to a global SaaS company. Co-founder & Chief Strategy Officer of Clevertap, Anand Jain, believes that the first step to building a global company is to “remind yourself that the problems you are solving … Read More

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Ankur Warikoo on Conversations that Matter: an Entrepreneur’s perspective

Ankur Warikoo on Conversations that Matter: an Entrepreneur’s perspective

 
 
00:00 / 16:58
 
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As season one comes to an end Ankur Warikoo, our host and the Co-Founder & CEO of nearbuy.com, shares his top takeaways from the extremely insightful and brutally honest conversations with some of the finest leaders from across the world. From building great products that sell themselves to using storytelling to engage with stakeholders and founding the right culture, Ankur … Read More

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Miss Malini & Preeta Sukhtankar on Celebrity Endorsements : Associate, Communicate and Win

Miss Malini & Preeta Sukhtankar on Celebrity Endorsements : Associate, Communicate and Win

 
 
00:00 / 23:23
 
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A fact deduced by marketers is that the best marketing doesn’t feel like marketing at all. Whether you’re leveraging an influencer or a celebrity for a marketing campaign, it’s vital that you find a way to market authentically. With multiple tools, platforms and techniques to build loyalty for your product, endorsements still remain the most commonly used strategies. Celebrity endorsements … Read More

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Ashwin Damera on Going Global: Scaling your startup to new geographies

Ashwin Damera on Going Global: Scaling your startup to new geographies

 
 
00:00 / 25:11
 
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In an industry where a large number of companies are attempting to use technology to deliver high quality education to students worldwide, championing educational outreach and expanding globally is a mighty task to achieve. Then how did Eruditus – an online education company offering executive education programs, become one of the first edtech startup from India to go global? What … Read More

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Hitesh Oberoi on building a winning sales team

Hitesh Oberoi on building a winning sales team

 
 
00:00 / 26:37
 
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Putting in place an elaborate sales channel, training an army of dealers and distributors, and executing an aggressive marketing strategy has been customary to several leading companies. However, in industries challenged with fierce competition and volume-driven topline, how can startups put together the most effective sales strategy for their business? “There is no science or logic behind sales, it is … Read More

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Shradha Sharma on effective content marketing strategy for building your startup brand

Shradha Sharma on effective content marketing strategy for building your startup brand

 
 
00:00 / 18:57
 
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An effective brand story is an authentic narrative with a strategic message that expresses why a brand exists, what it stands for and why consumers should choose it. Every Company has a story to tell – either the one that incubated it or the one that inspired its growth. Yet until early 2000s, most of these stories of Indian startups … Read More

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Prasenjit Bhattacharya on defining the DNA of your company

Prasenjit Bhattacharya on defining the DNA of your company

 
 
00:00 / 21:12
 
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Every brand needs to invest in finding and implementing its DNA and core values if they want to remain great. In today’s dynamic customer-driven marketplace, businesses need thoughtful investment into defining their company’s mission to retain their relevance, value, and vitality. But often when founders have dozens of competing priorities, defining this DNA and core value usually takes a backseat … Read More

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Kunal Shah on Being an Entrepreneur in India

Kunal Shah on Being an Entrepreneur in India

 
 
00:00 / 23:51
 
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Over 90% of Indian startups fail within 5 years of inception. What mistakes are these startups making? While some say that ‘premature scaling’ is perhaps, the number one cause, our speaker on this podcast feels the problem lies in the basic foundation of the startup & insufficent understanding of the market. “Startups in India are so good at creating solutions, … Read More

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Ashwin Ajila and Pankaj Bansal on the big billion opportunity of solving India’s employability problem

Ashwin Ajila and Pankaj Bansal on the big billion opportunity of solving India’s employability problem

 
 
00:00 / 29:00
 
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While globally there is a large scale fear that automation will replace jobs and humans, India- the country with world’s largest youth population- has a bigger problem, that of employability. For far too long, the traditional education system and regulations haven’t kept up with the fast-changing business needs, thereby making graduates less employable. With some promising startups coming-up in the … Read More

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