FOUNDERS
Swagatika Das | (Co-Founder)
Gaurav Agarwal | (Co-Founder)
HEADQUARTERS
Gurugram
SECTOR
Ayurvedic Beauty Care
Nat Habit is a fast-growing D2C personal care brand that offers 100% natural skin care and hair care products made from age-old Indian recipes. The techniques are based on Ayurveda and the ingredients used are fresh herbs, oils, butters, pulps and juices of fresh fruits and vegetables. The brand makes its products FRESH in its beauty kitchen as soon as the order is placed without any chemicals or preservatives and promises to deliver the products to its consumers within a few days.
Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients” -Pankaj Makkar. MD, Bertelsmann India
Pankaj Makkar. MD, Bertelsmann India
ENGAGEMENT WITH BII
Ayurveda-focused D2C startup Nat Habit raises $10 million led by Bertelsmann
The company has previously raised about $7 million in total. From the current funding, about $2 million will be used for early-stage investor exits, in about 5X returns in four years. Its other past investors include Peak XV Partners, formerly Sequoia India and Southeast Asia
