Handpickd is India’s first zero-stock fresh commerce platform, founded in 2024 by Anant V. Goel (Milkbasket), Nitin Gupta, and Sahil Madan. By reimagining supply chains with a zero-inventory, zero-warehousing model, Handpickd delivers hyper-personalized, pesticide-free produce straight to consumers’ doorsteps. With strong customer love and retention, the company is redefining how India eats fresh, healthy, and better.

Within India’s $600B grocery market, where fruits and vegetables make up $80B, Handpickd offers a “mandi at your doorstep” experience. Its hyper-personalization feature allows customers to select produce by ripeness, sweetness, and crunch — building a lasting brand trusted by households. By ensuring pesticide-free, plastic-free, and wastage-free delivery, Handpickd is rebuilding consumer trust in freshness while driving sustainability.